The interesting thing about a waitlist is that it can measure excitement, but not necessarily commitment. Someone can join a list because the product sounds interesting and then completely forget about it a week later.

What I’d be more curious about is whether you can create a “soft waitlist” after launching. Let people use the product…

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The part teams might overlook is that AI customization can become a kind of “invisible debt.” Everything works fine at first, so you keep adding prompts, rules, and integrations without thinking much about the future. Then a model update happens and suddenly something that worked perfectly starts behaving differently.

The goal shouldn’t be to…

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