We Launched Our AI SaaS Without a Waitlist. Was That a Mistake?
When we launched, we skipped the waitlist entirely.
Our thinking was pretty simple:
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If the product is useful, people should be able to use it immediately.
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We’d rather get real users than collect email addresses.
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Early feedback seemed more valuable than building anticipation.
Looking back, I’m not sure it was the obvious choice I thought it was.
A waitlist probably wouldn’t have improved the product itself, but it might have helped with a few things:
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Building a small community before launch
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Creating a clearer launch day
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Understanding demand before opening the doors
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Having people ready to test new features
On the other hand, launching publicly gave us something a waitlist couldn’t:
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Real customer conversations
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Actual usage patterns instead of assumptions
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Faster feedback on what people cared about
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A better sense of where users got stuck
I’m still not convinced there’s a “correct” answer.
Some of the most successful SaaS products launched quietly and improved in public.
Others built months of anticipation before letting anyone sign up.
For founders who’ve launched a SaaS product:
If you had to do it again, would you spend time building a waitlist first, or would you launch immediately and start learning from real users?
I’m interested in hearing from people who’ve tried either approach and what they learned afterward.
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