I’d be really interested in the maintenance side too. A chatbot can perform well at launch but customer questions, products and policies keep changing. The real test is whether the AI improves from those changes without the team constantly having to retrain, rewrite prompts or fix the same mistakes over and over.

One thing I’d look at beyond the monthly price is how much of the customer journey the tool can actually automate. A chatbot that only answers FAQs may be cheaper, but it can become limiting once you need things like API integrations, order updates, human handoff or actions. I’d also compare the usage limits and what happens when you exceed…

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