Over the past year, one change has become hard to ignore.

Product updates that used to announce new integrations or workflow improvements are now announcing an AI agent..

Whether it’s project management, CRM, accounting, marketing, or customer support, the message is often the same:

“Meet your new AI teammate.”

I’m not against the trend at all.

In fact, I think AI has genuinely improved a lot of SaaS products.

What I’m curious about is whether we’re reaching the point where every product feels obligated to have an AI agent, regardless of whether it’s the best solution for the problem.

Here’s what I’ve been noticing:

The interesting part is that I rarely hear people say they bought a SaaS product because it had an

Most of the conversations I have are still about reliability, ease of use, pricing, support, and whether the product solves a real business problem.

Maybe AI agents are becoming an important differentiator.

Or maybe they’ll eventually become like search, notifications, or integrations, something users simply expect rather than actively evaluate.

I’m curious what others are seeing.

Have AI agents genuinely improved the SaaS products you use every day, or do they still feel like features that are ahead of actual customer demand?