Could AI agents eventually become the new “search engine” for online shopping?
Could AI agents eventually become the new “search engine” for online shopping?
Yes, I’d say AI agents would someday come to be a major part of how people shop online. Rather than opening various websites, equating prices, reading reviews and checking product descriptions themselves, customers can easily tell an AI what they want to purchase and let it carry out the research and comparison.
This could also change modern SEO. Enterprises would need to create content and product profiles that is precise, reliable, verifiable and easy for AI systems to understand. Reviews, brand prestige, precise product information and useful content can become more essential.
SEO may not even disappear but it could actually become more about being understood and suggested by both search engines and AI agents.
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