I can definitely see this happening. Most people don’t want to spend hours comparing products anymore, they just want to say what they need and get the best options.I also like the point about SEO changing rather than disappearing. Brands may soon have to optimize not just for search engines, but for AI agents that decide which products are…

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AI can make a big difference in metrics like response time, customer satisfaction, resolution rate, and customer retention. But I’d also add that faster isn’t always better. If AI gives quick but unhelpful answers, the numbers might look good while the actual customer experience gets worse

AI sales agents shouldn’t focus only on closing deals. Sometimes, customers just want clear answers, not another sales pitch. The best agents should know when to sell and when to simply be helpful.

I think people focus so much on whether AI can understand and respond like a human that they sometimes overlook what happens when it actually has to make decisions and take action in the real world. An agent might know exactly what to do, but limited permissions, system failures, or unclear handoffs can still stop it from getting the job done.…

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The gap between what AI can do in a demo and what it can actually deliver in production is huge.

I think the point about action reliability vs conversation reliability is key.

A customer doesn’t care how smart the AI sounds if it can’t actually get things done. If the backend fails or permissions are missing, the whole experience falls apart.