Yes, I personally think AI will make online shopping more competitive but not necessarily in the traditional sense. It can reduce the obstacles for enterprises to comprehend customers needs, enhance their services and contend with bigger brands. Simultaneously, it might be difficult for companies to stand out because buyers will have AI tools doing so much of the contrast for them.
If AI agents become the major way people find products, visibility can become more challenging. Thousands of enterprises might sell similar products but the AI may suggest a few. It could make factors such as a brand trust, product reviews, detailed information and strong SEO even more essential.
AI could build a more competitive marketplace where enterprises compete not only for human attention but also for AI suggestions.