These weeks a new feature is seemingly launched by every SaaS product. The announcements are made to look impressive and highly immersive, they roll out a polished demo, a list of attractive benefits and few screenshot that tempts users to want to try it immediately.

Then you actually use the feature.

Sometime’s it’s genuinely useful, other times you spend nothing less than 20 minutes to half an hour trying to navigate it and figure out how it works, then you eventually wonder why didn’t you manually do the task.

I’ve tasked myself with paying less attention to the hype (feature announcements) and I now pay more attention to what happens after the noise dies down.

I usually ask myself: did it save my time?, was a real problem solved?, did the new feature make the product easier to use?.

What SaaS Features were you hyped about but it ended up disappointing you?