The advantage may be from having more features to solving a customer’s problem with fewer steps. If AI can make a workflow faster, simpler, and more personalized, customers will naturally question why they should continue paying for complicated software.

I don’t think AI will just wipe out SaaS businesses, but it’s definitely making customers expect more. If a SaaS company can use AI to make things easier, faster, and actually solve a real problem, I think it still has a strong place in the market. The companies that refuse to adapt are probably the ones that will struggle.

Exactly AI won’t bury SaaS,it’ll unmask it. The winners won’t be the ones with the smartest AI, but the ones who use it to shrink the distance between a users problem and a solved outcome because if your tool still feels like “software” to operate, you’ve already lost to the competitor that feels like magic.

You nailed the core tension The real battleground isn’t AI adoption, but proving ROI over incumbent workflows. The SaaS winners will be those that can demonstrate measurable time/cost savings, not just shinier interfaces.