Really interesting perspective, I think the point about personalization reducing serendipity is especially important. AI can make shopping feel convenient, but if it keeps showing us more of the same, we may miss great products, new brands, or better prices. I also like the reminder that our preferences can change over time, while algorithms often rely heavily on past behavior. Good personalization should help customers discover, not limit their choices. A balanced approach that combines relevant recommendations with some unexpected options could create a much better experience. Ultimately, AI should make shopping easier without taking away the freedom to explore.