Bernice David
August 22, 2026 at 7:55 amRank: Reply To: AI customer experience
This captures the main benefits of AI in customer experience well, but I think the most important point is how AI and human support work together.
24/7 availability and personalization are valuable, but customers ultimately care about whether their problem gets solved. An AI that responds instantly but cannot take action or handle exceptions can still create frustration.