Another way I think about the first 100 users is that the product itself can drive a lot of the growth. If a user has to invite a teammate, share a report, or send a link to get work done, then one user naturally brings in another without me having to do extra marketing. I might not have planned for that loop at the start, but once I notice it, it’s far more effective than spreading myself thin across every channel. So for the first 100, I watch how people are already sharing it and double down on that.