I think the biggest change is that small businesses no longer need a huge support team to deliver a polished customer experience. With the right AI tools, they can automate repetitive questions, provide faster responses, organize customer information, and still escalate complex issues to a real person.<div>The important part is using AI to improve the experience rather than simply replacing human support. Customers still want to feel understood, especially when their issue doesn’t fit a standard FAQ.</div><div>For small businesses, that combination of automation, personalization, and human escalation can make a relatively small team feel much more responsive without creating a massive support budget.</div>