Switched from live chat to an AI agent on our pricing page 8 months ago. Conversions went up, mostly because it’s always on a lot of our traffic hits at night/weekends when nobody’s watching a chat widget anyway. Falls apart on bigger deals though; once it’s enterprise pricing or custom contracts, people want a human fast, and the AI needs to hand off cleanly or you lose them. So it’s less AI vs live chat and more AI as the first filter, human on standby for anything complex.