This really resonates. I’ve definitely noticed how one random click can haunt my recommendations for weeks. It’s like the algorithm decides it knows me better than I know myself and then locks me into that version.<div>
</div><div>What hit me hardest is the point about confusing what I like with what I keep seeing. That’s such a subtle trap. You start thinking “well, this must be what I’m into” when really it’s just what got served up.</div><div>
</div><div>I don’t think personalization is the enemy, but it needs breathing room. A little randomness, some transparency about why I’m seeing something that would go a long way. Shopping should feel like exploring, not being funneled.</div><div>
</div><div>Honestly, the best discoveries I’ve made online were things I never searched for. That’s the magic we’re quietly losing.</div>