One team I know added an AI assistant because competitors did, and it flopped. Customers tried it once, found it slower than just clicking through the UI, and went back to the old way. They’re now paying to maintain a feature nobody uses.<div>
</div><div>Another team built AI into their core workflow, and it became their best selling point. But even they underestimated the ongoing cost, prompt tuning, edge cases, support tickets when it gives weird answers.</div><div>
</div><div>My honest take, adding AI isn’t the mistake. Adding it because everyone else is usually is. If it solves a real problem better than the existing way, ship it. If it’s just a checkbox, you’re buying yourself maintenance and support debt for a demo feature.</div><div>
</div><div>Would I still do it? Yes, but only where it’s genuinely the best tool for the job, not where it’s the trendiest.</div>