This is such a great breakdown of a tricky topic, I love that you pointed out how our instinct for ‘consistent pricing’ often ignores the actual economics of each channel. It makes so much sense that marketplaces and your own website attract different buyers and come with different costs. That question does each channel have the same economics and behavior? Is a total game-changer. It’s easy to just match prices everywhere to avoid seeming unfair, but running a business means looking at the numbers behind each sale. I really appreciate you challenging the usual way of thinking about this. It’s definitely given me a new perspective on how to approach multi-channel pricing. Thanks for sharing such practical and honest advice, I’m looking forward to reading the rest.