Bernice David
August 28, 2026 at 6:07 pmRank: Reply To: AI Customer Support: Cost Saver or Customer Experience Risk?
The focus shouldn’t be on how much support AI can automate, but on how effectively it can resolve customer problems. If AI reduces costs but creates repeat contacts, frustration, or poor handoffs, the savings are misleading. The best systems use AI to handle routine issues while giving human agents the context and tools to step in when they’re needed.